Learn the challenges marketers are facing, how digital media has impacted marketing, how paid, owned and earned media works; the rise of permission marketing, change in consumer behaviour, digital impact on marketing funnel and the customer journey.

An introduction to digital strategy, buyer persons, digital audit and multi channel marketing and sales funnel.

Understand the importance of blogging for business, types of blogs and blogging platforms like WordPress and Blogspot, core mechanics of blog creation ang blog marketing.

What is content marketing? why is content marketing important? Role of content in digital marketing, types of content used to promote digital assests and the process of content creation.

This module enables you to understand the importance of keyword and keyword research and its impact on site architecture, keyword analysis, understanding long term keyword demand and keyword difficulty.

Search engine optimizattion module will help you understand the importance of organic traffic, to understand the major functioning of search engines, search engine algorithms, importance of keyword research in search engine optimization and on-page optimization techniques.

Learn how to get your site indexed, using Google search console, understand page rank and link building, best techniques and importance for off-page optimization, SEO tactics and how to measure your SEO efforts.

This module will help you understand the importance of defining a goal for your website and business property, understanding different KPI's, how to drill down your goals into measurable metrics, to track the goals in Google Analytics and how to use Google analytics to understand consumer behaviour.

Why Pay per clicks campaigns are important, Keyword research, understanding different: KPI's of search engine marketing and launching a search engine campaigns.

Learn how to effectively manage Google Ads account and Campaign health monitoring, Ad extensions, Google Display Campaigns and effective techniques for Remarketing.

Learn how to build a social media strategy, deciding which social network mix to choose, defining communication strategy, building your social media presence, social listening, engaging your followers, creating viral content and measuring ROI.

Twitter and Twitter analytics, Youtube and youtube analytics and content marketing through social media.

Introduction to email marketing, why email marketing has great significance, nature of email marketing, advantages and challenges you may face, spam laws to consider , designing a framework for email marketing, and how to effectively execute email marketing campaigns.

What is affiliate marketing, Affiliate networks and in-house program, learn how to design an affiliate marketing program, choosing the right affiliate tracking software, discuss the role of an affiliate manager and affiliate marketing for publishers.

Lead Management, landing page design, Growth hacking and lean marketing frame work.